The American Counseling Association defines counseling as “a collaborative effort between the counselor and client.” Professional counselors help clients identify goals and contribute to finding solutions to problems that cause emotional and mental uncertainty. They also seek to improve communication and coping skills with their clients, strengthen self-esteem, and promote behavior change and optimal mental health.
The design of these posters convey messages and core values of the organization and its members in a contemporary and relevant way. The generous amount of space represents the atmosphere that is given to a client by a counselor. Emphasizing certain words within the copy of the poster allows the message to speak in the same manner that a counselor would to a client; directly and affirmatively.